Inglorious Vegetables and Fruit

We all know lots of food is wasted daily. A lot of because of crazy European Union norms and because we are taught that only beauty is healthy (oh boy! fruit and vegetables are also prejudiced because they’re ugly or misfigured). Intermarche, a French supermarket chain, decided to create a marketing campaign convincing consumers that being different does not mean being worse. The nutritional value is the same. Let’s stop wasting food!


About Ola D.

I'm into being ecofriendly and everything bio and organic. Not obsessed yet, trying to be reasonable.

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